As brands increasingly look for authenticity, documentary storytelling has become one of the most influential forces shaping commercial content today. This panel explores how filmmakers are bringing indie sensibilities into branded work, navigating the space between independent film and client-driven production, and building sustainable creative careers in Boston along the way. Featuring both filmmakers and clients, the conversation will unpack how documentary style has transformed the commercial landscape, what brands are actually looking for, and how makers can move between passion projects and paid work without losing their voice.

Moderator:
Tim O’Donnell
Co-founder Pixela Films and director of THE LAST YZTARI (IFFBoston 2026)

Panelists:
Michelle Figueroa
Founder of Good News Movement

Winston Macdonald
Co-Founder & COO, Vagrants; Head of Vagrants Originals

Malakhai Pearson
Award-winning commercial and documentary director, IFFBoston student film alum

Dave Wells
Sr Integrated Comms, Truly & Angry Orchard